More than a dozen large U.S. merchants, including Wal-Mart Stores, Target, Best Buy and 7-Eleven, have formed a company to offer consumers mobile payments and customized offers, an initiative that would compete with Google Wallet, Isis and other mobile wallets.
UPDATE: The venture, called Merchant Customer Exchange, or MCX, wants to offer “ubiquitous acceptance” and other advantages to mobile wallets and mobile-commerce apps now available or planned, a spokesman for the company told NFC Times.
“The merchants feel what’s going to set it (MCX) apart are two things: They feel they understand the payment and shopping experience better than other players do, (and) these merchants believe that wide acceptance is incredibly important. And, of course, it has to be securely delivered.”