Data analytics continue to be a growing focus of the business case for brands as they consider rolling out NFC tag campaigns, and it’s key to the new NFC marketing platform launched by Identive Group.
Identive, one of the largest suppliers of NFC tags, has included a strong analytics component in the online campaign management service it recently launched, called Tagtrail.
The new service uses Identive’s existing line of tags and allows brands or individuals to purchase monthly service plans for access to online content management and to collect analytics from the tags they deploy.