NFC Times Exclusive: With Broadcom scoring an unexpected design win to supply NFC chips to Samsung’s flagship Galaxy S4 earlier this year, and the U.S.-based chip maker gaining an endorsement from Google for its NFC technology, it looked like Broadcom could dethrone rival NXP Technologies as the premier supplier for Android NFC devices.
But that has not happened, and with NFC rollouts expected to gather steam next year, the two largest NFC controller chip makers are expected to square off for major design wins. That includes the NFC supply contract for next year’s Samsung Galaxy S5, which is believed to be in play.
“The GS5 is going to be a tossup; hard to call who’s going to be the winner at this point,” said one expert.