No. 3 U.S. mobile carrier Sprint has announced its long-anticipated NFC-based mobile-commerce platform, with plans to introduce a new “open” model for enabling NFC payment, transit ticketing, access control and merchant applications.
Sprint said its new Pinsight Touch platform is designed to be open to third-party developers and service providers, a concept that seeks to grant greater access to the secure elements in Sprint’s NFC phones than such wallet providers as Isis and Google. Sprint said it will tie in its Pinsight Media+ targeted advertising service with the platform. But Sprint does not plan to introduce its own mobile wallet.
As NFC Times first reported in June of 2012, Sprint is planning to use the embedded chips in the NFC devices it sells to enable the open model for Touch. And also as reported earlier, the platform would support wallets and apps from other service providers. This could include a bank that wants to introduce payment through its banking app or a merchant with a private-label or loyalty card.