NFC Times Exclusive Insight – Singapore’s three major mobile operators are giving SIM-based NFC services another try, hoping that the offer of mobile transit fare collection will encourage more consumers to use their NFC phones to tap to pay, following the flop of the country’s NFC retail payments rollout that began in 2012.
Still, with high consumer fees for replacing their SIM cards with a new “Transit NFC SIM Card” and a relatively limited number of handset models that can support the new service, ez-link mobile-ticketing faces an uphill battle to gain user adoption.
The telcos, SingTel, M1, and StarHub; closed-loop fare-collection and retail payments scheme EZ-Link Pte Ltd.; along with transit authority Land Transport Authority, which owns EZ-Link, announced the new service last week, following a nearly two-year pilot and testing that began before that.