NFC TIMES Exclusive Insight – It’s coming up on six years since Apple announced its groundbreaking digital-payments service, Apple Pay. And while consumer adoption remains a work in progress, Apple has had considerable success gaining participation from banks and other issuers in what is now more than 50 countries worldwide.
That includes major banks in Western Europe, the place where Apple has arguably met the most resistance globally to its payments service.
But with the start of Apple Pay service earlier this month by Switzerland’s largest bank, UBS; and this week for debit cardholders of Germany’s huge savings banking group, Sparkassen-Finanzgruppe, Apple has outlasted just about all of the holdouts among major European banks.