Banks have much more to fear from cloud-based mobile payment than from NFC, even if mobile operators control the secure elements that hold the banks’ payment applications.
That’s according to senior analyst Zilvinas Bareisis of U.S.-based research and consulting firm Celent, whose new report, Launching NFC Payments, draws on lessons and observations from recent launches in the emerging mobile-payments arena.
Bareisis, who is based in the UK for Celent, a firm that focuses on financial services, noted that the firm had long been skeptical of the viability of NFC payments in developed markets because of its complexity, upfront investment, delays in availability of phones and the uncertain value proposition so far.
