NFC TIMES Exclusive Insight –LAS VEGAS: Perhaps to both preserve its mystique and avoid leaks, Apple has scrupulously avoided speaking or exhibiting at trade shows and conferences over the years.
But Apple did make an appearance at the big Money 20/20 fintech show this week in Las Vegas in the form of a keynote by Apple Pay chief Jennifer Bailey. She talked about Apple’s increased emphasis on “everyday” commerce for its Wallet, with the prospect, she said, for more Apple Pay transactions in order-ahead and delivery apps, as well as apps to book sports and other entertainment tickets, then enabling users to tap to enter the venues.
But overall, Apple’s appearance at the show resulted mainly in typical Apple spin while neglecting to address any negative narratives, observers I talked to agreed.