First U.S. Campaigns on Clear Channel Outdoor’s NFC Platform Set for Fall; More ‘Challenging’ BLE Expected in 2015

By: 
Kiona Smith-Strickland

The first two campaigns in the U.S. on Clear Channel Outdoor’s NFC-enabled out-of-home advertising network, called Connect, will launch in the San Francisco area in September, representatives of the company told NFC Times, and they expect nationwide campaigns to go live by the fourth quarter.

“We do already have our first couple of campaigns sold,” Josh Kruter, vice president, digital product at Clear Channel Outdoor, told NFC Times. Clear Channel Outdoor expects both campaigns to go live by the middle of September 2014. He declined to name the brands involved, but said that both would use Connect inventory in the San Francisco area.

Clear Channel Outdoor expanded the Connect network to the U.S. and Canada in June, with display panels with permanently affixed NFC tags and QR codes installed in areas with pedestrian traffic, such as bus shelters, malls, airports, and business and shopping districts in major cities in each country. Some of the panels will support SMS, as well. The U.S. rollout includes panels in Atlanta, Austin, Boston, Chicago, Cleveland-Akron, Columbus, Dallas, Denver, Detroit, Fort Smith, Hartford-New Haven, Indianapolis, Los Angeles, Memphis, Miami-Ft. Lauderdale, Milwaukee, Minneapolis-St. Paul, Nashville, New Orleans, New York City, Philadelphia, Sacramento, San Antonio, San Diego, San Francisco, Seattle-Tacoma, Tampa-St. Petersburg, and Washington, D.C.

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