Denmark’s Largest Bank Plans to Expand Reach of Its Growing MobilePay Wallet; Continues to Favor BLE over NFC and QR Codes

NFC TIMES Exclusive –  Danske Bank’s MobilePay service in Denmark is one of the few mobile-wallet success stories globally, though on a small scale. Now the bank is planning to expand to other Nordic countries and seeks to continue to use BLE technology, not NFC, to enable the in-store piece of its mobile payments service.

Since launching in 2013, MobilePay has 3.5 million users and more than 70 affiliated banks, nearly all in the small Scandinavian country of Denmark. To date, most transactions are peer-to-peer funds transfers, not merchant transactions. 

But Danske Bank wants to substantially increase its share of in-store transactions. As part of that effort, it is working with POS terminal vendors, such as Verifone and Ingenico affiliate Bambora, to build the Bluetooth low energy, or BLE, technology into the terminals. That would make it easier to equip merchants to accept BLE-based payments, compared with the separate BLE attachment they need now for their terminals. The MobilePay service will also support QR codes as an alternative to BLE in the new terminals, as it does now. 

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