Isis Trial Snapshot: Telcos Issue NFC SIMs, but Transactions Still Scarce

It's been nearly a month since the launch of the large Isis Mobile Wallet trial in Austin, Texas, and Salt Lake City, Utah, and so far merchants are reporting limited use of Isis by consumers, interviews by NFC Times have found.

The mobile operators that make up the Isis joint venture, Verizon Wireless, AT&T Mobility and T-Mobile USA, are reporting some success in signing up users and issuing NFC SIMs, according to interviews with mobile shops. And sources told NFC Times that they believe, overall, shops have issued a few thousand Isis-enabled SIMs.

Isis launched its mobile-commerce trial Oct. 22, following delays, with subscribers of the telcos able to download credit or debit applications offered by any of three issuers, JPMorgan Chase, Capital One and American Express. They can also use a preloaded prepaid Isis Cash application supporting Visa payWave.

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Article comments

tcope Nov 24 2012

Terri Young with Macy's is incorrect... I've used ISIS 2 times at the store in Sandy. Never shopped there before and never planned to. Did so as they offered a 15% discount when using ISIS. Used at several 7-11's and McDonalds (for shakes) a few times. Also bought from PetCo (and I usually shop at Pet City). I fully support ISIS/NFC payments. Great system. Its only been 1 month since it was launched. It will take time for people (and phones) to catch on. I think once merchants start offered good deals through ISIS more people will start to use it.

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