Topic “Taipei Fubon Bank”

Taiwan: No. 2 Telco Holds Trial Though Promised Rollout Delayed

Scope: 
Trial
Launch: 
Feb 2007
Main Application: 
Payment
Users: 
100

The trial used the early Nokia NFC phone model, the 3220.

Results: 

Post-trial surveys showed more than 75% of respondents preferred the phone payment to conventional credit cards, according to MasterCard. And a quarter of respondents who also used MasterCard PayPass cards issued by Fubon bank said they used the phone more often to pay, more than three times per month, than they did contactless cards—roughly two and a half times per month. According to Fubon, more than 80% of respondents did not set a password on their handsets for extra security of the payment transactions. Moreover, most respondents said they believe merchants need to become more familiar with the mobile contactless transaction process.

 

 

* Trusted Service Manager: Defined loosely to include companies or other organizations securely distributing, provisioning and managing applications, generally over the air, on secure elements in NFC mobile phones; or licensing their platforms for this purpose.

N/A: Not available or not applicable.

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