Topic “AEG Europe”

UK: Consumers Take to 'Oyster Phone'

Scope: 
Trial
Status: 
Completed
Launch: 
Nov 2007
Main Application: 
Transit fare collection and payment
Users: 
500

O2 led the six-month trial that included service-provider heavyweights Transport for London and Barclaycard.

Results: 

More than three-quarters of participants said they would use contactless service on their mobile phones if it were available, according to surveys organizers conducted. About 90% of the 500 trial participants expressed satisfaction with NFC technology, according to O2. About two-thirds of users said they found tapping the phones more convenient than using Oyster cards and about 22% said they increased their number of trips on London’s subway trains. In all, users tapped their phones for 50,000 trips on the London Underground during the trial. About 87% of respondents said the availability of the Oyster service would influence their choice of mobile phones. And while more than two-thirds of users said they would like to have the Barclaycard application on their phones in the future, only 47% said this would influence their choice of phones. Neither O2 nor Barclaycard released the number of retail transactions trial users conducted with the phones.

 

 

* Trusted Service Manager: Defined loosely to include companies or other organizations securely distributing, provisioning and managing applications, generally over the air, on secure elements in NFC mobile phones; or licensing their platforms for this purpose.

N/A: Not available or not applicable.

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