U.S.-based Narian Technologies has expanded its NFC app designed to reduce wait times for consumers in stores, restaurants and other retail establishments to also support targeted advertising and offers.
The app, created by NFC industry veteran Einar Rosenberg, CEO of Narian, is part of a suite of applications the U.S.-based application development company first announced a year ago.
That suite uses NFC to enable consumers to place orders, summon store employees for assistance, check product availability and use other interactive services with merchants after entering the establishment.