Narian Technologies Launches Set of NFC Applications Targeting Retailers

Aug 17 2011

U.S.-based Narian Technologies has announced the launch of its first set of NFC applications, targeting a range of merchant categories with services that it says will complement the payment transaction.

Narian CEO Einar Rosenberg, an NFC industry veteran, said the applications enable retailers to launch NFC services with low start-up costs and with only a low percentage of their customers carrying NFC phones. The applications enable customers to place orders, summon store employees for assistance, check product availability and use other interactive services after entering the retail establishment. The Narian backend handles the service requests.

"NFC is not just for payments, and it certainly isn’t just for the Wal-Marts of the world,” said Rosenberg in a statement. “NFC allows consumers to interact directly with retailers, which opens up a world of possibilities, whether you shop at Target or the local corner store.”

He said the applications, which are designed for 16 merchant categories, including restaurants, supermarkets, departments stores, hotels and stadia, will run first on Android NFC phones and later would support all the other major platforms, including the BlackBerry operating system from Research in Motion, Apple’s iOS and Windows Phone from Microsoft.

Update: The applications are mainly targeted at small merchants, which can start the service for $20 per month. They pay 5 cents for each time a customer taps a tag to place an order or summon an employee. But the first taps come out of the $20, so merchants, in effect, get the first 400 taps at no additional charge.

"We have what’s called a flow control system so there is no way an average consumer is going to overuse it,” Rosenberg told NFC Times. "Some retailers might think, ‘wait, 5 cents? What if this guy uses it 500 times in my store? That’s going to cost me a ton of money.' The system doesn’t work that way. It’s designed for efficient use and no over usage, so on average for the general retailer, a consumer will use the system about three times or less." End update.

While not yet in the market, the Narian applications are anticipated since Rosenberg is well-known within the NFC ecosystem in the United States, and he has been developing NFC and mobile technology for several years.

“Narian is an innovator in NFC, one of the visionaries and early implementers in the space,” Damien Balsan, head of NFC business development at Nokia, said in Narian’s press release. Added Felix Marx, CEO of U.S.-based C-SAM, which recently announced it is building a mobile-wallet platform for the Isis joint venture: “In fact, they were the first company to show how groundbreaking NFC can be.”

 

HEADLINE NEWS

Exclusive: Share of Contactless Rides Paid for with Apple Pay and other Pays Wallets in Manchester More than Doubles in Two Years

Transport for Greater Manchester in the UK is the latest transit agency seeing substantial growth of contactless open-loop fare payments from NFC mobile wallets–with the percentage of its contactless tram trips paid for with Apple Pay, Google Pay and other Pays services more than doubling over the past two years, NFC Times' sister publication Mobility Payments has learned.

Fifth Transit Agency to Conduct Open-Loop Payments Trial, Testing California’s ‘Mobility Marketplace’

California transit agency Santa Cruz Metropolitan Transit District said it plans to launch a pilot of contactless open-loop payments in early 2022, as it seeks to increase customer convenience and reduce use of cash on board its buses, NFC Times' sister publication Mobility Payments has learned.

In-Depth: Contactless Transactions Soar, but Transport for London Affirms that Oyster Will Remain Payments Option

Contactless open-loop payments have surged in recent months for Transport for London, returning to their steep growth trajectory before the pandemic, and now account for 70% of all pay-as-you-go, or PAYG, trips on the London Underground and two-thirds of PAYG trips on buses. And contactless has surpassed 50% of all trips–including those made with season tickets (see chart below).

Transport for London to Offer Weekly Fare Capping with Oyster Cards; Move Expected to Drive Even More Riders to Pay as You Go

In a move expected to make Transport for London’s pay-as-you-go model even more dominant and further erode support for season tickets and other period travel passes, the agency today said it will i

Sydney Transit Official: Opal Card Not Going Away, Despite Growth of Contactless

Sydney-based Transport for New South Wales, Australia’s largest transit agency, has no plans to phase out or de-emphasize its closed-loop Opal card, despite strong adoption of contactless open-loop

Dallas Latest City in U.S. to Accept Open-Loop Fare Payments

Dallas Area Rapid Transit, or DART, has become the latest transit agency in the U.S. to accept contactless open-loop payments, joining just four other U.S. agencies that support the technology, not counting small open-loop pilots happening in California.

While Interest is Growing in Going Cashless in U.S., Few Agencies have Accomplished the Feat So Far

The Greater Dayton RTA, which this month stopped accepting paper passes and tickets, will hit its Nov. 1 deadline to go completely cashless on board its vehicles, an agency representative confirmed to Mobility Payments.

Germany’s Largest Transit Operator Continues with Large Open-Loop Pilot on Buses; No Decision Yet on Rollout

Germany’s largest transit operator, BVG, said its pilot of contactless EMV payments extends to all of its nearly 1,500 buses, and the company has eliminated cash acceptance on board the vehicles, a spokesman confirmed to Mobility Payments. But officials in Berlin have not yet decided whether to make the contactless payments service permanent, he added.

Fairtiq App Sees Rising Usage as Covid-Era Riders Demand More ‘Touchless’ and PAYG Fare Options

Switzerland-based start-up Fairtiq said transactions for its fare-payments technology have more than double since February, as Covid-wary riders continue to seek what they consider to be more hygienic payments methods, as well as more pay-as-you-go options.

‘No Way We were Going to Ask for Half a Billion Dollars…’

Unlike other major transit agencies in the U.S., which have spent hundreds of millions of dollars replacing or upgrading their fare-collection systems, the Los Angeles County Metropolitan Transportation Authority has taken a different approach.

Apple's Digital Driver’s License Initiative Not Only One Progressing in U.S.

NFC TIMES Exclusive Insight – Eight U.S. states will soon allow residents to store a digital version of their driver’s license or state identification card in the Apple Wallet, the tech giant announced, noting that the Transportation Security Administration, or TSA, will accept the digital ID at airport security checkpoints and lanes. 

UK Bus Operator Go-Ahead Reports Cash Usage has Plummeted Because of Covid, While Contactless Transactions have Surged

The Go-Ahead Group, one of the big five privately owned public bus operators in the UK, said today it has seen cash usage on board the nearly 3,000 buses it runs in England outside of London fall to 23% of transactions, down from 53% three years ago.