Visa Europe Predicts Acceleration of UK Contactless Market in 2011

Visa Europe predicts there will be 20 million Visa-branded contactless cards on issue and 60,000 point-of-sale terminals to accept them by the end of 2011 in the United Kingdom.

The 60,000-terminal projection represents about a 40% increase from the number of contactless terminals in the United Kingdom at present. There were 42,500 contactless POS terminals in UK shops as of November, according to the main issuer and acquirer of contactless in the United Kingdom, Barclays and its Barclaycard unit. Barclays has paid for many of the terminals.

The 60,000 projection includes readers to be installed on up to 8,000 buses in London, which transit authority Transport for London has pledged to equip to accept open-loop contactless bank card payment.

In addition, convenience store chain Spar is installing contactless terminals in its 2,600 UK stores. And the country’s fifth largest supermarket chain and third largest retail pharmacy, the Co-operative Food and the Co-operative Pharmacy, respectively, could add up to a combined 3,000 stores, though not all by the end of 2011. Other, perhaps larger, chains are expected to accept contactless by the end of next year.

The large majority of the 20 million Visa-branded contactless EMV cards on issue by next year will have been rolled out by Barclays and Barclaycard. The bank predicts it will have 12 million contactless debit and credit cards on issue by the end of 2010. In addition, MBNA Europe, part of U.S.-based Bank of America, announced it planned to put contactless functionality on 5 million credit cards in the United Kingdom by the end of 2011. There will be additional MasterCard PayPass contactless cards issued in the United Kingdom through next year, including some of the MBNA and Barclaycard cards, along with Virgin Money cards. 

The projections for cards and terminals in the UK market were included in a recent presentation by Mark Austin, Visa Europe's head of contactless. While the United Kingdom is the biggest market for contactless in Europe, it is not the only hotspot. Austin said there were more than 12 million Visa-branded contactless EMV cards issued between March 2009 and September 2010. Of those, just under 80% were cards issued in the United Kingdom. Turkey accounted for 13% and Poland 6% of cards issued during the 18-month period.

But other countries are accounting for a growing share of issuance. During September 2010, the United Kingdom made up just 52% of Visa payWave cards issued, compared with 26% in Poland, 17% in Turkey and 3% each in France and Italy.

Polish banks have been issuing mainly MasterCard PayPass cards to date, but the country’s biggest bank, PKO Bank Polski, began to roll out 6.5 million Visa-branded contactless debit EMV cards in September.

Visa has not released figures for contactless transactions in the United Kingdom, though they remain relatively small. Barclays announced in November that contactless transactions for its debit and Barclaycard credit cards had topped 1 million for 2010, including 150,000 transactions during September.

Austin cited survey results that show high satisfaction rates among consumers for contactless in the United Kingdom, though most people with cards hadn't used them. 

According to the survey of 3,075 UK adults conducted in November 2010 by market research firm Fast.Map, 16% of UK cardholders knew they had a contactless card. That equates to about 8 million people.

But of the respondents who knew they had a contactless card, 75% said they hadn't used it. The other quarter of respondents had used contactless. Men 18 to 35 were most likely to use contactless, women 45 and above, the least likely.

About 9% of the survey respondents said they chose their issuer just to get contactless and another 26% said they were fully aware of contactless before they received their card. But an additional 39% didn’t know much about contactless and 18% knew nothing, according to the research firm, which likely was commissioned by Visa.

Of those who have contactless cards but had not used them, 53% said they didn’t know any merchants that accepted the cards, 22% were worried about security and 21% were not sure how to use contactless cards.

Of those people who had used contactless, 84% said they found it was quicker than cash, and the same percentage rated the experience as good or excellent. About 73% said they used contactless cards about once a week.

About 75% of respondents who had used contactless said they would like to be able to use it at more places. Also, 38% said terminals are often out of order. About a quarter of contactless users were worried about security.

HEADLINE NEWS

Australian Transit Agency to Launch Mobility-as-a-Service Trial as It Pursues Long-Term MaaS Strategy

Plans by Transport for New South Wales, Australia’s largest transit agency, to launch a trial enabling users to plan, book and pay for multimodal rides is the next step toward the agency’s long-ter

Updated: U.S. Transit Agency Seeks to Reduce–Though Not Eliminate–Cash Acceptance with New Fare-Collection System

Updated: The Spokane Transit Authority in Washington state confirmed that its new fare-collection system will include contactless open-loop payments–with a beta test planned for next October, a spokesman told NFC Times' sister publication Mobility Payments.

UK Government Seeks to Bring London-Style Contactless Fare Payments System to Other Regions

The UK government’s plan to equip 700 rail stations over the next three years to accept contactless open-loop payments is a major initiative, as it seeks to replicate the success of London’s contactless pay-as-you go fare payments system elsewhere in the country–a goal that has proved elusive in the past.

More Cities in Finland Expected to Move to Open-Loop Fare Payments

A fourth city in Finland is beginning to roll out contactless open-loop payments, with “more in the pipeline,” according to one supplier on the project, making the Nordic country one of the latest hotspots for the technology.

Moscow Metro Expands Test of ‘Virtual Troika’ in Pays Wallets, as It Continues to Develop Digital-Payments Services

Moscow Metro is recruiting more users to test its “Virtual Troika” card in two NFC wallets, those supporting Google Pay and Samsung Pay, as one of the world’s largest subway operators continues to seek more ways for its customers to pay for rides.

Ohio Transit Agency Expects Significant Revenue Loss as it Builds Equity with Fare Capping

The Central Ohio Transit Authority, or COTA, officially launched its new digital-payments service Monday, including a fare-capping feature that the agency estimates will cost it $1.8 million per year in lost fare revenue, the agency confirmed to Mobility Payments.

Special Report: Interest Grows in ‘White-Label EMV’ for Closed-Loop Transit Cards

As more transit agencies introduce open-loop fare payments, interest is starting to grow in use of white-label EMV cards that agencies can issue in place of proprietary closed-loop cards for riders who don’t have bank cards or don’t want to use them to pay fares.

Swedish Transit Agency Launches Express Mode Feature for Apple Pay, though Most Ticketing Still with Barcode-Based App

Skånetrafiken, the transit agency serving one of Sweden’s largest counties, announced today it has expanded its contactless open-loop payments service to include the Express Mode feature for Apple Pay.

Major Bus Operators in Hong Kong Now Accepting Open-Loop Payments–Adding More Competition for Octopus

Two more bus operators in Hong Kong on Saturday launched acceptance of open-loop contactless fare payments, with both also accepting QR code-based mobile ticketing–as the near ubiquitous closed-loop Octopus card continues to see more competition.

Moscow Metro Launches Full Rollout of ‘Face Pay;’ Largest Biometric Payments Service of Its Kind

Touting it as the largest rollout of biometric payments in the world, Moscow Metro launched its high-profile “Face Pay” service Friday, as expected, and predicted that 10% to 15% would regularly us

Indonesian Capital Seeks to Expand to Multimodal Fare Collection and MaaS

Indonesia’s capital Jakarta, whose metropolitan area is home to more than 30 million people, is notorious for its stifling traffic congestion. In response, the government metro and light-rail networks and now it is funding an expansion of the fare-collection system to enable more multimodal payments and to build a mobility-as-a-service platform.

Exclusive: NFC Wallets Grow as Share of Contactless Fare Payments and Not Only Because of Covid

Transit agencies that have rolled out open-loop contactless payments are seeing growing use of NFC wallets to pay fares, as Covid-wary passengers see convenience in tapping their phones or wearables to pay.