Telecom Italia has launched a multiapplication NFC trial, enabling 1,000 users to make retail payments, to pay for bus, tram, metro and train tickets and taxi fares and redeem coupons and discount vouchers.
The trial, which launched Monday in Milan, also enables users to tap NFC tags for information discovery at museums and other cultural points of interest in the city.
The telco, which stores the secure applications on SIM cards, timed the announcement of the trial to coincide with the GSM Association's NFC & Mobile Money Summit, held this week in Milan. Franco Bernabè, Telecom Italia’s chairman and CEO and current chairman of the GSMA, spoke at the event.