While awareness of NFC mobile payments is fairly strong, only a little more than one in 10 respondents to a recent survey by UK-based market research firm YouGov said it was likely they would start to use mobile wallets or NFC in the next two years.
The latest mobile wallet tracking study from YouGov found that more than a third, or 36%, of a national sampling of about 2,000 UK respondents said they were aware of mobile wallets, and 12% knew about NFC.
The firm also surveyed about 500 “specialist users” of contactless cards and NFC-enabled handsets. Of those that owned NFC phones, 22% were aware of NFC, but only 16% knew their own phones supported the technology. And less than 2% actually used NFC technology, according to YouGov. The firm presented the survey results last month.