The European Commission announced today it has unconditionally approved the creation of a proposed mobile-commerce joint venture by the three largest operators in the UK, Everything Everywhere, Telefónica UK and Vodafone UK.
The decision follows a rare in-depth investigation that EU antitrust regulators announced in April that they had launched into the proposed venture, dubbed Project Oscar, which would use NFC phones and SIM cards for many of the planned services.
The Commission said its preliminary investigation indicated “potential competition concerns” about the power of the three telcos to control the early market for mobile payment, mobile advertising and related data analytics.