NFC Times Exclusive Insight – Silicon Valley-based chip technology licensing company Rambus is seeking to expand its customer base beyond chip suppliers to banks and other service providers with its purchase of mobile payments vendor Bell ID and a smaller sister company.
With the acquisition–at what is considered an expensive £64.7 million (US$92.2 million) price tag–Rambus is seeking to tap in on what it hopes will become a booming market for mobile payments technology based on host card emulation and tokenization.
At the same time, the company wants to continue to diversify away from the patent royalty revenue that accounted for 84% of its $296.3 million in 2015 but which has resulted in flat sales. It reported total revenue of $296.6 in 2014, 88% of it from patents.