The GSM Association has named its new point man for NFC, Pierre Combelles, vice president for open innovation at France Telecom-Orange group, the GSMA told NFC Times.
Combelles takes over as NFC business lead for the big mobile operator trade group at a critical time–as more telcos gear up for long-anticipated NFC rollouts in 2013 and operators face growing competition to their planned SIM-based mobile wallets from such over-the-top players as Google, PayPal and Apple.
At the same time, handset makers could also compete with telcos in certain markets using embedded chips in their NFC phones.