In what could be a sign of things to come for NFC applications, some NFC phone users in London will be able to tap movie posters for the forthcoming film, X-Men: First Class, to view a preview clip and link to the film’s Facebook page.
Update: About 10 or 20 posters have been deployed in central London for what amounts to a demonstration project for advertising agencies and buyers, who could use NFC in the future in their smart posters to sell films, toothpaste and other products, say organizers. Update ended.
Each poster comes with an NFC tag affixed to the back, which would enable users to view the film’s promotional trailer and link to the Facebook page through the phone’s browser if tapped by an NFC-enabled smartphone, according to UK-based Proxama, which created the tag-reading application for the marketing campaign. Twentieth Century Fox, which is expected to release the film in about a week in the United Kingdom, is backing the project.
