NFC Times Exclusive: Despite the interest in host-card emulation in North America and, to some extent, Europe grabbing the spotlight, there is a good chance that banks and other issuers in Asia-Pacific could generally commercialize the technology first, sources told NFC Times.
Banks and payments companies in Australia and New Zealand in particular have been working on the technology for months and are seeking first-mover advantage within their markets, said sources. Visa and MasterCard Worldwide are assisting the banks, with Visa said to be pushing the technology hard in some markets.
To date, the only HCE service commercially available is Google Wallet in the U.S., operating under a waiver from MasterCard, though the service is not being heavily promoted and is not supported directly by banks.