In what could be the first step by Apple toward launching a full mobile wallet, Apple today unveiled Passbook, an application built into its next mobile operating system, iOS 6, which the company introduced at its Worldwide Developers Conference.
Apple said Passbook would store boarding passes, movie tickets, retail coupons, loyalty cards and more, including store cards.
Besides putting these passes, coupons and cards conveniently into one place, the application will use geolocation to pull up the proper card or pass when the consumer is in the relevant venue.