NFC Times Exclusive Insight – Apple, as expected, will bring its payments service to e-commerce purchases and to three new markets–France, Switzerland and Hong Kong–the tech giant announced during its Worldwide Developers Conference Monday.
The Apple Pay payments in browsers, targeted for launch in the fall, would enable Web shoppers to pay by clicking an Apple Pay button on their mobile devices or Mac computers, using the same Touch ID system that authenticates users for NFC-enabled in-store purchases and in-app payments with Apple Pay. The new service would be limited to use through Apple’s Safari browser.
The expansion to France, Switzerland and Hong Kong, planned for the summer, was also earlier reported, and Apple itself announced the planned move to Hong Kong last fall, with one issuer and network, American Express, onboard. Several major banks have since signed up in Hong Kong, which Apple is counting on happening in France and Switzerland. The other major issuers in Hong Kong that plan to participate include HSBC and its affiliated Hang Seng Bank, Bank of China and Standard Chartered.