Provisioning Companies for Payments Wearables Say Devices Headed to Market; Tokenization Key to Achieving Scale

By: 
Dan Balaban

NFC Times Exclusive Insight – As payments companies pin their hopes on wearables becoming the next wave of portable payments devices, not surprisingly there is more hype than substance when it comes to commercial launches.

But that could be about to change, with two start-ups that have geared up to provision credit and debit cards onto wearables telling NFC Times that they expect some of the first fitness bands and smart jewelry, as well as more smartwatches capable of NFC payment to hit the market this year. If the launches come to pass, as expected, they would join Apple Watch and a few other higher-end payments wearables on the market. 

One of the new wearables provisioning companies, San Francisco-based start-up Fit Pay, says it has signed deals with three of the four major payments schemes in the U.S. to use the schemes’ tokenization aggregator services as part of its offer to wearables makers to provision open-loop payment applications on devices after they reach the hands of consumers. 

This premium content is only available to subscribers.
Article has about 2250 words.

To Keep Reading, Subscribe Today

Get access to all premium content and the world’s first global newsletter devoted to the NFC and contactless markets by subscribing to NFC Times, the most authoritative source for news and analysis in the industry.

Subscription Options

HEADLINE NEWS

Study: Merchants Could Boost Sales by Easing Fears Over Digital Security

NFC TIMES Exclusive Insight – A survey conducted by American Express suggests that U.S. merchants could increase their online sales by taking steps to enhance the security of customers' information.

Visa Expands Token Service Provider ‘Partner’ Program, Though Most Vendors Not Yet Integrated with VTS

NFC TIMES Exclusive Insight ­– Visa this week announced a new list of 13 “partner” companies to help it distribute and manage Visa-generated tokens, which the network giant is promoting for use in what it hopes will be large-scale rollouts of Internet of Things devices that can do payments.

Analysis: Apple Apparently Sees Need for Additional Pairing Technology with Support for NFC Tag Reading

NFC TIMES Exclusive Insight ­– Nearly three years after embracing NFC technology for mobile payments but declining to support NFC’s tag-reading mode, Apple, in a surprise move, is adding tag-reading support to its NFC-enabled devices, including the iPhone 7 series and forthcoming iPhone 8, as well as its Apple Watch.

Exclusive: Major U.S. Processors Say In-Store Transactions for Pays Wallets Remain Disappointing

NFC TIMES Exclusive – Apple Pay and the other major Pays wallets still only account for around 1% of card transactions in the U.S., three major processors told NFC Times. At least two of the processors say they haven’t seen growth in Apple Pay over at least the past year.

Alipay North America Chief Insists Company has No Plans for U.S.-Based Wallet

NFC TIMES Exclusive –  Alipay has no plans today to introduce a mobile wallet in the U.S., and is instead expanding its merchant acceptance footprint in the U.S. only to serve Chinese visitors, Souheil Badran, president of Alipay North America, told NFC Times.

NFC Secure Element Shipments Likely Dropped for First Time in 2016, and Vendor Group Cuts Forecast for 2017

NFC TIMES Exclusive Insight – Shipments of NFC secure elements almost certainly fell in 2016, based on recent figures released by vendor association Eurosmart, though the group is again declining to release specific shipment figures for NFC cards and embedded chips, instead combining the NFC unit shipments with those for machine-to-machine modules.

Samsung Pay Launches Commercially in Taiwan; No. 4 Credit Card Issuer Taishin Reveals Apple Pay Card Adds

NFC TIMES Exclusive Insight – Samsung made it official, launching Samsung Pay commercially today in Taiwan with seven banks, as expected, following Apple Pay to the market by about two months and beating Android Pay, which is expected to launch on the island nation as early as next week. 

Why is Mobile Wallet Adoption So Disappointing? Some Industry Players Weigh In

NFC TIMES Exclusive –  NFC wallets are failing to catch on in the U.S., especially for in-store transactions, for a variety of reasons, including poor awareness among consumers and cashiers, lack of full buy-in from merchants, problems with certifying terminals for contactless and an insufficient value proposition, said industry players, including a representative from Google.

Samsung Pay Launches in UK Without Major Banks or MST Technology

NFC TIMES Exclusive Insight – Samsung today finally launched its Samsung Pay mobile payments service in the UK, well behind rival payments services Apple Pay and Android Pay.

Wal-Mart Still Balks at Accepting NFC; Nordstrom Wants Right to Refuse Some NFC Wallets

NFC TIMES Exclusive – LAS VEGAS, Nev.: It’s been more than two and a half years since Apple Pay launched in the U.S., and retail giant Wal-Mart Stores still is no closer to accepting NFC at its 4,000-plus stores in the U.S. then when Apple began rolling out its NFC-enabled mobile payments service in October of 2014.

Apple Testing Loyalty Feature; Google Expected to Expand Payments for Home Device

NFC TIMES Exclusive – As they struggle with low user adoption of their respective wallets in the U.S., Apple and Google are seeking to add more features, hoping to increase transactions, NFC Times has learned.

Taiwan Chief Banking Regulator Reveals Apple Pay Card Adds; Samsung Launches Early Access in Country

NFC TIMES Exclusive Insight – The chairman of Taiwan’s banking regulator, the Financial Supervisory Commission, Wednesday revealed just how fast a start Apple Pay got on the island nation, following its launch of the mobile payments service there in late March.