NFC Industry Veteran Offers Targeted Ad Opportunity While Waging War on Waiting

By: 
Dan Balaban

U.S.-based Narian Technologies has expanded its NFC app designed to reduce wait times for consumers in stores, restaurants and other retail establishments to also support targeted advertising and offers.

The app, created by NFC industry veteran Einar Rosenberg, CEO of Narian, is part of a suite of applications the U.S.-based application development company first announced a year ago.

That suite uses NFC to enable consumers to place orders, summon store employees for assistance, check product availability and use other interactive services with merchants after entering the establishment.

This premium content is only available to subscribers.
Article has about 1440 words.

To Keep Reading, Subscribe Today

Get access to all premium content and the world’s first global newsletter devoted to the NFC and contactless markets by subscribing to NFC Times, the most authoritative source for news and analysis in the industry.

Subscription Options

HEADLINE NEWS

Taiwan Banking Joint Venture to Request Tenders for HCE and Tokenization Platform

NFC Times Exclusive Insight – Taiwan’s banking joint venture, Taiwan Mobile Payment Co., has disclosed that it will issue a request for tenders for a host-card emulation and tokenization platform, with plans calling for the technology to be made available to Taiwanese banks for mobile-payments launches by the end of the year.

Apple, Transport for London Face Potential Problems Enabling Apple Pay for Fare Collection

NFC Times Exclusive – Both Apple and Transport for London are trumpeting the coming use of Apple Pay to pay fares on various modes of mass transit in London, including the fast-paced London Underground. But they face a couple of problems.

Apple Announces Addition of Nonpayments Applications, First International Expansion for Apple Pay

Jun 11 2015

NFC Times Exclusive Insight – Apple today announced major new updates to Apple Pay, including the addition of store credit, debit and loyalty cards in the U.S., expansion of the mobile-payments service to its first overseas market, the UK, and a renaming of the wallet app itself from Passbook to Wallet.

Dateline Australia: Reality Check for Apple in Efforts to Expand Apple Pay

Jun 7 2015

MELBOURNE, SYDNEY, Australia – NFC Times Exclusive: On the face of it, Australia would seem like an ideal market for Apple to expand its Apple Pay service outside of the U.S. After all, iPhone market share here now hovers around 40%, usage rates of contactless payment at retail are the highest in the world and major banks are eager to roll out mobile payment.

UPDATED: Visa, MasterCard Tout Tokenization as Android Pay Gears Up; Likely Long-Term Play for Schemes

Jun 5 2015

UPDATED: NFC Times Exclusive Insight – Relatively little noticed amid the widespread coverage of Google’s unveiling of its new Android Pay platform last week are the continued tokenization plays by major payment networks, Visa and MasterCard Worldwide, including Visa’s announcement of a new tokenization program and pricing policies, geared toward such platforms as Android Pay. 

Google Unveils Response to Apple Pay, Pitching Android Pay as ‘Open Platform’; Visa, MasterCard See Tokenization Opportunity

Jun 5 2015

NFC Times Exclusive Insight – Google announced its much-anticipated response to Apple Pay, with an updated host-card-emulation-based payments platform, Android Pay, that will incorporate tokenization,  fingerprint biometrics and in-app payments, in addition to in-store tapping to pay. 

RadioShack CIO: Apple Pay Succeeds Where Google Wallet ‘Flopped’

MELBOURNE, Australia – NFC Times Exclusive: U.S. retail electronics chain RadioShack is seeing 10% of its transactions from Apple Pay in its stores equipped with contactless readers, Michael Carper, CIO for the financially troubled retailer said.

Samsung to Work with Established Trusted Service Managers for Samsung Pay

NFC Times Exclusive Insight – Samsung is hiring established TSM vendors to assist with the provisioning and secure element management for its forthcoming Samsung Pay service, at least in some markets, sources told NFC Times.

Profits Remain Elusive for Contactless Reader and NFC Tech Supplier OTI

NFC Times Exclusive Insight – Israel-based On Track Innovations reported continued negative adjusted EBITDA and didn’t announce any new major reader sales during a recent conference call to discuss the company’s first quarter earnings. Despite a recent patent case win, investors appear to be getting impatient.

Oberthur Sales Expected to Grow This Year Following Flat 2014; Vendor Seeks Higher Profits to Reduce Debt

NFC Times Exclusive – Oberthur Technologies, the No. 2 smart card vendor globally and a major bank card and SIM supplier, had flat sales in 2014, blamed mainly on lower revenue in its telecom business unit from falling prices for lower-end SIM cards, slow sales of NFC SIMs and a hiatus in its contract to supply embedded chips to Samsung.

Identiv Reports Drop in Q1 Sales and Full-Year Guidance; but Says Demand for NFC Tags for IoT Up

NFC Times Exclusive Insight – Identiv reported lower-than-expected revenue for its first quarter and continued losses, though CEO Jason Hart said the company is se

Telco-Led NFC Payments Continue as Niche Market, but Growth Prospects Uncertain

NFC Times Exclusive Insight – Orange in Spain is the latest telco to announce the launch of a co-branded mobile-payments service using SIM cards and NFC phones, one of about 15 or so operators to launch globally so far. But it remains to be seen how many more will follow suit.