buy metformin online

Outdoor NFC Campaign Promotes Australian Launch of Zero Dark Thirty

Australia,
Scope: 
Rollout
Launch: 
Jan 2013
Main Application: 
Information discovery (tag reading)
Mobile Operator: 
N/A
Service Provider (application): 
Vizeum, for Icon Films (Promotion of film)
Merchants: 
N/A
Users: 
N/A
NFC Handsets: 
N/A
TSM*: 
N/A
Other Vendors: 
Tapit (NFC tag campaign), Posterscope (out-of-home media purchasing)

The NFC-enabled outdoor campaign for the January 2013 release of the film Zero Dark Thirty was scheduled to run for four weeks. Australia-based NFC advertising company Tapit Media is implementing the outdoor campaign leading up to the film's release. Tapit provides the tag-based system for the campaign’s 200 smart posters located in 91 shopping centers in every Australian state except North Australia. Some of the shopping centers are adjacent to movie theaters, which will show the film. Shoppers and prospective movie goers tap the NFC tags to visit a landing page for the campaign. From there, they can click to view trailers or an image gallery, read a synopsis and reviews, such as on Facebook, or follow the film on Twitter, enter a contest to win free movie tickets, or play a “CIA” game linked to Facebook.  Media and advertising agency Vizeum, along with Posterscope, both part of the UK-based Aegis Group, organized the campaign for Icon Films, Zero Dark Thirty’s distributor.

 

 

NFC Times Take: 

The Zero Dark Thirty campaign is not the first NFC campaign to promote upcoming movies. In May 2011, a small London campaign with ten to 20 smart posters from Proxama advertised the X-Men: First Class movie from 20th Century Fox. Users could tap the tags to view a trailer or visit the movie’s Facebook page. That same month, Proxama also worked with cable television network VH1 on a similar smart poster campaign in the U.S. for TV show Basketball Wives. Like theater-goers in London, users in New York and Los Angeles could tap the posters to view trailers and link to the show’s Facebook page. In November 2012, Indian NFC advertising startup jusTap! participated in a smart poster campaign at the flagship location of theater chain Cinemax in Mumbai. Called “Box Office in Your Pocket,” the campaign promoted the theater rather than a specific movie release; it allowed customers to tap NFC tags or scan QR codes to download a Cinemax application, like the theater on Facebook, buy movie tickets from their smartphones, or leave feedback. jusTap! reported that about 200 customers had tapped the tags in the campaign’s first six weeks. Tapit told NFC Times that another NFC campaign is planned in February for an upcoming movie, though the company declined to reveal the title.

 

* Trusted Service Manager: Defined loosely to include companies or other organizations securely distributing, provisioning and managing applications, generally over the air, on secure elements in NFC mobile phones; or licensing their platforms for this purpose.
 
N/A: Not available or not applicable.
 
Last update: Jan. 2013

HEADLINE NEWS

Giesecke & Devrient Reports Falling Sales, Lower Profits for 2013

Germany-based Giesecke & Devrient was no doubt glad to close the books on 2013, a year in which it saw substantial job cuts and changes in management and–as it reported Wednesday–lower sales and profitability.

Inside Secure Acquires Security Vendor Metaforic with Eye Toward Host-Card Emulation Market

France-based Inside Secure has acquired encryption and software security company Metaforic in a cash deal worth at least $11.6 million, which Inside Secure says will help equip it to offer security services for host-card emulation-based mobile payments.

China Telecom Chooses NFC SIM Vendors for Large Planned Procurement

China’s No. 3 mobile operator, China Telecom, has selected a list of six SIM vendors for its large planned rollout of NFC services.

Intel Buys Inside Secure’s NFC Modem Technology; Expands License of Inside's NFC Patents

Apr 2 2014 (All day)

Inside Secure is selling its next generation NFC controller technology to chip maker Intel, as well as an expanded license, for $19.2 million, though will keep most of its NFC patents and embedded chip technology.

Big French Bank Announces Nationwide Rollout of NFC-Payments Service on SIMs

Apr 4 2014 (All day)

BNP Paribas, one of France’s largest banks, today announced its long-anticipated nationwide rollout of NFC payments, making Visa-branded debit cards available to customers on SIM cards issued by France’s two largest mobile operators and a couple of smaller brands.

OTI Lowers Losses as It Continues Turnaround Efforts but Offers No Time Frame for Turning a Profit

In the first full year since a takeover ousted former CEO and co-founder Oded Bashan, Israel-based NFC and contactless company On Track Innovations showed some progress in its efforts to turn around the chronically unprofitable company, in part by focusing on sales of contactless point-of-sale terminals.

Australia’s Westpac to Launch First Project with Visa on Samsung Embedded Chips; HCE Gears Up in Market

A second of Australia’s big four banks, Westpac Banking Corp., said it will finally be ready to launch its long-planned NFC contactless payments service with Visa using embedded chips in Samsung phones by the end of April, the bank told NFC Times.

NFC SIM Volumes Projected to Show Moderate Growth in 2014, Though Impact of HCE Remains Unknown

NFC Times Exclusive: Mobile network operators will take delivery of at least two-thirds more NFC SIMs this year than in 2013, predicts operator trade association, the GSMA, though the impact of host-card emulation remains to be seen.

Identive Narrows Losses; Reports More Restructuring

U.S.-based Identive reported significant restructuring and job cuts in the fourth quarter, along with increased sales for NFC and other RFID tags–but still no profit.

NFC Forum Issues Statement Supporting HCE as Means to 'Accelerate' Market Growth

The NFC Forum has issued a statement of support for host-card emulation at its all-member meeting this week in San Francisco, calling HCE a “promising addition to the portfolio of NFC solutions that could potentially accelerate market growth.”

Tenders Due for TSM Platform Planned by Taiwanese Banking Joint Venture

NFC Times Exclusive: Tenders are due tomorrow from vendors in response to a request for proposal for Taiwan’s second planned centralized trusted service management platform–this one from Taiwanese banking groups, which formed a mobile-payments joint venture late last month.

Former Safran Morpho e-Documents No. 2 Named CEO of Contactless Vendor ASK

Former Safran Morpho e-Documents’ No. 2 man Julien Zuccarelli has been named CEO of France-based ASK, as the contactless vendor continues its turnaround and expansion efforts.