Finland: Start-up Seeks to Combine NFC with Social Networking Inside of Venues

 

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Countinue Reading

 

TampereFinland
Scope: 
Trial
Status: 
Planned
Est. Launch: 
Mid-2011
Main Application: 
Check-in
Mobile Operator: 
N/A
Service Provider (application): 
6Starz (6Starz social networking)
Merchants: 
20 restaurants and bars in the Restamax group
Users: 
50 to 100 students and up to 200 employees
NFC Handsets: 
Nokia C7 (likely)
NFC Handsets: 
Google Nexus S (likely)
TSM*: 
N/A
Other Vendors: 
Top Tunniste or UPM RFID (NFC tags), NXP Semiconductors (NFC phone chip)

Users would check in by tapping tags with NFC phones or scanning 2-D bar codes at the door of the restaurant or bar. Participants would then be able to see other people who have checked in, who likely would be strangers. They could chat with them on their phones, and if they want to establish a friendship, they could tap the other person’s phone in peer-to-peer mode, which exchanges profile information. Users can also receive customized advertisements and offers from the owner or manager of the restaurant, bar or other place. The users would be able to tap their NFC phones to redeem coupons that the business sends. 6Starz is planning to charge business owners about €100 (US$145) per month to host the service.

NFC Times Take: 

Unlike Foursquare, Gowalla and other established check-in services, 6Starz is designed as a “kind of instant social network” strictly inside of a restaurant, bar or other place and only when the place is open–linking up strangers as well as friends. The 6Starz start-up is also one of the first planning to use NFC for check-in. The start-up was spun off by Finland’s quasi-governmental VTT Technical Research Center.

 

* Trusted Service Manager: Defined loosely to include companies or other organizations securely distributing, provisioning and managing applications, generally over the air, on secure elements in NFC mobile phones; or licensing their platforms for this purpose.

N/A: Not available or not applicable.

Last update: April 2011

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