Taiwan’s EasyCard Gives Stark Example of Problems Some Major Transit and E-Money Payments Providers Face in Enabling Mobile Payments

NFC TIMES Exclusive – HANOI, Vietnam: For several years, EasyCard Corp. of Taiwan has been seeking to enable its popular transit fare collection and retail e-money service for mobile and other digital payments, but it has hit several roadblocks along the way.

And EasyCard isn’t alone, especially among transit or fare-collection operators, in enabling their services on smartphones and other devices, such as wearables. But EasyCard’s story shows in rather clear terms just how difficult it can be to make headway in the mobile fare-collection market, despite some budding success stories in China, the UK and elsewhere. 

Among the thorny problems EasyCard has been confronting is the fact that its closed-loop contactless technology doesn’t work with the type of secure elements used by Apple for Apple Pay or with host card emulation used by Google for Google Pay. And NFC Times has learned that EasyCard is likely to abandon a project that would have made it the first major transit fare-collection operator globally to use Bluetooth low energy beacons to collect fares. 

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