Sony Sees Demand Soar for NFC Tags in 'One-touch' Consumer Electronics Devices

Japan’s Sony Corp. is producing millions of NFC tags for the company’s consumer electronics devices and accessories, following the introduction by Sony of its NFC-based One-touch connectivity feature, a representative told NFC Times.

One-touch uses NFC technology to enable consumers to easily pair devices to quickly set up Bluetooth and Wi-Fi connections. For example, users can stream video from their phones to their television screens by tapping the handset to a tag embedded in Sony TV remote controls. Or they can listen to music on portable speakers that is playing on their phones by tapping the phones to the speakers.

Sony introduced the One-touch feature with several products at the IFA 2012 consumer electronics trade show in Berlin in late August and early September and introduced even more products promoting the NFC connectivity theme at the International Consumer Electronics Show, or CES, in Las Vegas in January, including Bravia TVs that can “mirror” content on recently introduced Xperia NFC phones, such as the Xperia Z.

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