Sony Sees Demand Soar for NFC Tags in 'One-touch' Consumer Electronics Devices

Japan’s Sony Corp. is producing millions of NFC tags for the company’s consumer electronics devices and accessories, following the introduction by Sony of its NFC-based One-touch connectivity feature, a representative told NFC Times.

One-touch uses NFC technology to enable consumers to easily pair devices to quickly set up Bluetooth and Wi-Fi connections. For example, users can stream video from their phones to their television screens by tapping the handset to a tag embedded in Sony TV remote controls. Or they can listen to music on portable speakers that is playing on their phones by tapping the phones to the speakers.

Sony introduced the One-touch feature with several products at the IFA 2012 consumer electronics trade show in Berlin in late August and early September and introduced even more products promoting the NFC connectivity theme at the International Consumer Electronics Show, or CES, in Las Vegas in January, including Bravia TVs that can “mirror” content on recently introduced Xperia NFC phones, such as the Xperia Z.

This premium content is only available to subscribers.
Article has about 930 words.

To Keep Reading, Subscribe Today

Get access to all premium content and the world’s first global newsletter devoted to the NFC and contactless markets by subscribing to NFC Times, the most authoritative source for news and analysis in the industry.

Subscription Options


NFC No Longer in a Starring Role at Identiv?

NFC Times Exclusive Insight – The new leadership at U.S-based Identiv focused primarily on its premises and identity products, particularly its new partnerships with Cisco, and mentioned its transponder business only briefly, without direct reference to NFC, in its most recent earnings call.

OTI Share Price Falls After Disappointing Q3 Earnings Report

NFC Times Exclusive Insight – Three months after new CEO Shlomi Cohen took the reins, Israel-based NFC and contactless vendor On Track Innovations reported a 31% sequential drop in revenue and a continued slump in contactless point-of-sale reader sales for the third quarter.

EMVCo Promises Token Service Provider Registry This Year; Without it, Third Party TSPs Can’t Fully Compete with Schemes

Nov 17 2015

NFC Times Exclusive Insight – EMVCo, the commercial standards organization owned by the world’s largest payment networks, has promised to have its registration process for token service providers ready by the end of the year. Until then, even EMVCo acknowledges that it is more difficult for third-party suppliers to offer tokenization under its specifications–a market that the major payments networks that own EMVCo now dominate in the early going.

MasterCard Licenses HCE Technology for On-Behalf-Of Service in Europe

NFC Times Exclusive Insight – MasterCard’s Poland-based payment transaction processor, Trevica, has licensed host card emulation technology from Turkey-based Cardtek in order to provide a managed HCE service to banks it serves in Europe.

Analysis: Chase Pay Deal with MCX–All About Economics

NFC Times Exclusive Insight – While Chase Pay will offer merchants in the MCX consortium a potential consumer base of 94 million Chase payment card accounts and the promise of integration with their loyalty programs and offers, the essential element of the deal was the very low transaction fees Chase will charge.

After False Start, NXP Adds Wearables as Target for Embedded Chip Loader Service

NFC Times Exclusive Insight – NXP Semiconductors will take another crack at rolling out its “loader service,” which seeks to make it easier for service providers to load payment and other applications on the chip maker’s embedded secure elements by managing keys on the chip.

RBC Drops All Support for NFC SIMs in Favor of HCE; SIMs Created Too Much ‘Friction,’ Says Bank

NFC Times Exclusive Insight – It looked like a promising compromise at the time, when Royal Bank of Canada launched RBC Secure Cloud in January of 2014–a hybrid approach to NFC payments that combined cloud with SIMs, storing a small applet on SIM cards.

NXP Semiconductors Finds Apple Pay Business a Tough Act to Follow

NFC Times Exclusive Insight – Apple Pay is proving to be a tough act to follow for NXP Semiconductors, with the Netherlands-based chip maker projecting lower sales next quarter for the business unit that includes its NFC chips, as part of an overall revenue decline for the vendor, which NXP largely blames on the Chinese market.

Deal with AmEx Highlights Continued Problems Frustrating Apple as It Seeks to Expand Apple Pay

NFC Times Exclusive Insight – Apple’s announcement of its expansion of Apple Pay to five more markets, including Australia and Canada this year, with only one major issuer– American Express–underscores the problems the tech giant is having in signing up banks for the overseas expansion of its mobile-payments service.

Chase Pay to Challenge Payment Networks, NFC Technology

Oct 28 2015

NFC Times Exclusive Insight – LAS VEGAS, Nev.: In a surprise move, JPMorgan Chase, the largest U.S. credit and debit card issuer by payment volume, announced plans to launch its own wallet app–along with a low-cost mobile-payments service accepted by Wal-Mart Stores and other big U.S. merchants in the MCX merchant consortium.

While Competition Heats Up Among HCE Vendors, Published Certification Lists Remain Thin on the Ground

Nov 6 2015

NFC Times Exclusive – MasterCard has released its first list of certified vendors for host card emulation products supporting its cloud-based payments specifications, though the list includes relatively few suppliers so far. Meanwhile, neither Visa nor MasterCard has apparently certified tokenization suppliers.

Researcher: Apple Bungled Apple Pay Launch from Merchant Acceptance Standpoint

Oct 22 2015

NFC Times Exclusive –  Apple mishandled its rollout of Apple Pay from the standpoint of merchant acceptance, according to a principal with the payments service practice of research firm Phoenix Marketing International, who said a significant percentage of consumers have told the firm they are having trouble finding places to tap their iPhones to pay, along with experiencing other “checkout issues.”