China Telecom to Roll Out SIM-based NFC; Merchants Bank Announces Launch of Payment on Samsung Embedded Chips

China’s NFC market continues to gather steam, with No. 3 telco, China Telecom, announcing a nationwide launch Thursday and one of China’s largest commercial financial institutions, China Merchants Bank, introducing mobile payment on embedded chips in three Samsung NFC devices.  

China Telecom has set ambitious goals for its project, including rolling out 30 million NFC SIMs and 40 NFC phone models by next year, with more than a dozen banks saying they will make their payment applications available for the service. 

The launch, expected to start in earnest next month, follows a launch last June of NFC by China’s largest telco, China Mobile, which had set only somewhat less ambitious goals for SIMs and handsets, which it failed to meet. China’s No. 2 operator, China Unicom, which launched a small NFC project for bragging rights in December of 2012, is expected to follow soon with an announcement of a national rollout. 

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