Bouygues Telecom

Headquarters: 
France

While Bouygues Telecom runs a distant third among mobile operators to its big rivals France Telecom-Orange and Vodafone-affiliated SFR, it punches well above its weight in NFC. 

Bouygues held one of the first NFC trials in France in 2006 with Paris Métro operator RATP and has maintained a contactless m-commerce unit for years. It has exercised a key voice in setting rules and standards for France’s well-developed infrastructure of committees seeking to lay the foundation for NFC rollouts.

Perhaps because of its smaller market share compared with Orange and SFR, Bouygues has been a strong backer of the so-called "coopetition” approach–that telcos, banks and other NFC ecosystem players in France set rules and standards for NFC service and move toward market launches together.

Indeed, Bouygues felt not a little bit of schadenfreude when Orange had to cancel its planned go-it-alone NFC project in the French city of Bordeaux in 2008. But Bouygues, itself, is not waiting only for NFC to be built into phones, and is investing in France-based Twinlinx, which produces stickers combining Bluetooth and NFC chips that subscribers can affix to their handsets. The stickers are designed to communicate with applications in the handset and also read NFC tags in smart posters. The telco hopes to launch the stickers by spring 2010, but only to read tags, not to be used to store secure applications.

Key figures: 
Customer Base 2009
2008*
2007*
Subscribers 10 9.8 9.3
In millions, for Sept. 2009 and Dec. 2007 and 2008  *Informa
Financial Results 2008 2007 Change
Revenue 5,089 4,796 6.1%
EBITA 1,405 1,332 5.5%
In millions of euros
Key NFC Personnel: 
Laurent Jullien, director of contactless & payment services
Major NFC and Contactless competitors: 

France Telecom-Orange, SFR, NRJ Mobile

Last Updated: 
Nov 2009
Author: 
Balaban

HEADLINE NEWS

Apple Touts Strong Growth of Apple Pay Globally, though Again Fails to Release Actual Transaction Figures

NFC TIMES Exclusive Insight – Apple said the number of Apple Pay users doubled globally while transactions tripled during the last quarter, but the company did not release many details explaining reasons for the increases and again released no actual figures on Apple Pay usage.

Contactless Payments Continues to Grow for Transport for London, Helped by Fare Capping

NFC TIMES Exclusive Insight – Transport for London this week was again trumpeting its move to open-loop fare collection with contactless credit and debit cards and applications on NFC phones–noting that contactless payments now accounts for half of all pay-as-you-go metro and rail rides in and around the UK’s capital.

Visa and Mastercard Hope New Online Payments Spec Will Accelerate Rollout of Tokens; U.S. Merchant Group Blasts Network Move as Anticompetitive

Apr 26 2018

NFC TIMES Exclusive Insight – Major card networks Visa and Mastercard hope a new technical framework for online transactions they are backing from their jointly owned EMVCo specifications group will help them keep more transactions on their networks, amid growing competition for mobile and other digital payments and lackluster take-up of the networks’ respective online digital wallets, Visa Checkout and Masterpass.

Second Smartwatch Supports Fitbit Pay, but Payments Service Remains Fragmented

NFC TIMES Exclusive Insight – Struggling wearables maker Fitbit on Monday began selling its second smartwatch, the Fitbit Versa, supporting its NFC-enabled Fitbit Pay service, but not all versions of the new device support NFC in the U.S.

WeChat Pay Touts Access by Merchants to Consumer Data, Messaging Channel

Apr 10 2018

NFC TIMES Exclusive Insight – Both Ant Financial and Tencent Holdings have used their hundreds of millions of users, ready access to Chinese bank accounts, billions of yuan in subsidies for merchants and consumers and protected market status in China against Western competitors to build a combined mobile payments business valued in the trillions of U.S. dollars in transactions.

Regulations Take Effect in China to Limit Risk of Static QR Codes Used by Alipay, WeChat Pay and Others

Apr 4 2018

NFC TIMES Exclusive Insight – Daily limits on QR code- and bar code-based transactions in China have taken effect–mainly hitting Ant Financial and its rival Tencent Holdings­, providers of respective digital payments services Alipay and WeChat Pay.  

Apple Pay Finally Enables Transit Ticketing in Beijing and Shanghai, but It May be Too Late to Turn Back QR Code-Based Wallets

NFC TIMES Exclusive Insight – After being beaten by rival handset makers Huawei, Xiaomi and even Samsung to the launch of NFC transit ticketing in China, Apple today finally began enabling riders in two major cities, Beijing and Shanghai, to tap to pay fares using closed-loop transit ticketing cards.

China UnionPay Seeks to Bolster Use of Brand for Mobile Payments Overseas; Will It Make a Difference?

NFC TIMES Exclusive Insight – China’s dominant bank card network, UnionPay, which is badly losing its battle for mobile payments market share among Chinese consumers to rivals Ant Financial and Tencent Holdings–both at home and abroad–is taking steps to try to gain some ground.

Japan Begins Overdue Move to Standard NFC Acceptance

NFC TIMES Exclusive Insight – Japan was the first country to roll out contactless-mobile payments–starting in 2004–but it still does not accept standard, internationally interoperable NFC payments to any real extent, unlike most developed markets.

Google Seeks to Sign Up More Merchants for Tez App in India as Competition Heats Up

Mar 21 2018

NFC TIMES Exclusive Insight – SINGAPORE: Google is seeking to sign up more small merchants and encourage more retail payments with its Tez mobile payments service in India, an app now mainly used for peer-to-peer funds transfers.

Apple Pay Could Get More Single-Tap Rewards in Next Few Months but Technology is Not Proving Easy to Roll Out

NFC TIMES Exclusive – Restaurant loyalty platform vendor Punchh could enable its delayed single-tap loyalty and rewards service with Apple Pay in the second quarter of this year at as many as six quick-service and fast-casual restaurant chains, the vendor told NFC Times.