Merchants are becoming skillful at promoting themselves on Facebook–right down to getting their "fans" to post flattering comments and photos on the company page and purchasing from their online stores.
More difficult for merchants, however, is connecting their Facebook fans to the physical point of sale.
Now a Singapore-based start-up, founded by a veteran supplier of card-based loyalty technology, has hit upon the idea of using the installed base of contactless transit and payment cards–and later NFC phones–to enable merchants to reward their Facebook page fans for coming into the store.