Backers Look to Range of Devices for Contextual Commerce, Though Fragmentation Will Pose Challenges

By: 
K.N. Smith

NFC TIMES Exclusive Insight – Promoters of contextual commerce are looking to a range of connected devices, including smart appliances and such home hubs as Alexa–along with a host of mobile devices–to enable consumers to pay in almost every context. But many challenges remain for what could become a “very disjointed” array of payment options, experts say.

Use cases for contextual commerce span in-store shopping, online commerce and product discovery and browsing on platforms like Pinterest and Instagram. Besides paying from Internet of Things devices, mobile payments and mobile shopping are also key parts of that ecosystem, say industry observers.

For example, Pinterest is using a technology called Lens, which allows consumers to take a photo of an item and then run a search for similar or related images in the Pinterest mobile application. Consumers can then get product information or make purchases from the search results.

This premium content is only available to subscribers.
Article has about 1120 words.

To Keep Reading, Subscribe Today

Get access to all premium content and the world’s first global newsletter devoted to the NFC and contactless markets by subscribing to NFC Times, the most authoritative source for news and analysis in the industry.

Subscription Options

HEADLINE NEWS

Visa Rolls Out SoftPOS technology as It Seeks to Promote Acceptance of Contactless by More Small and Micro-Merchants

NFC TIMES Exclusive Insight -  Visa is rolling out what it calls “Tap to Phone” technology to 15 global markets, as it seeks to enable millions of small and micro-merchants that now mainly take cash to also accept contactless EMV credit and debit cards and credentials on NFC devices.

Trip-Planning Apps Moovit and Transit Enable Ticketing and Payments for Another Transit Agency

NFC TIMES Exclusive Insight – Multimodal trip-planning apps Moovit and Transit have introduced ticketing and payments in their apps for another North American transit agency, following an emerging trend for trip-planning apps to enable users to plan, book and pay for their rides all in one place. The app providers are offering the extra service as they seek ways to give users a better mobility-as-a-service experience.

Australia’s Commonwealth Bank Seeks to Expand Involvement in Public Transit and Other Mobility Payments Projects

NFC TIMES Exclusive Insight – Commonwealth Bank of Australia, the acquirer and processor for the open-loop payments service rolled out by Transport for New South Wales in Sydney, says it is negotiating with transit officials in other Australian states to help launch similar payments services. It also hopes to be involved in payments for mobility-as-a-service platforms.

Report: Nearly Two-Thirds of Survey Respondents Say They’ve Used Contactless Cards During Pandemic

NFC TIMES Exclusive Insight – There’s more evidence that the Covid-19 pandemic is helping to change the way that consumers pay, with more use of contactless cards, mobile wallets and e-commerce channels, according to the “World Payments Report 2020” published Tuesday by global consulting firm Capgemini.

UK Public Transit Officials in Midlands Seek to Replicate London’s Success in Pay-as-You-Go Contactless

NFC TIMES Exclusive Insight – Transit officials in the Midlands in the UK today are calling on the government to fund a London-style contactless fare-payments system across this large section of the country, which would enable riders to tap to pay for trips on rail, bus and tram networks with either closed- and open-loop cards and credentials on smartphones.  

Post-Lockdown, Transit Riders Want Agencies to Run Vehicles More Frequently, Provide Real-Time Arrival Information and Offer Contactless and Mobile Payments

NFC TIMES Exclusive Insight - Up to a third of transit riders in several cities say contactless payments and mobile ticketing would encourage them to return t

New York’s OMNY Project Completes Major Milestone, as Transit Officials Point to Steady Growth in Adoption

NFC TIMES Exclusive Insight – New York’s Metropolitan Transportation Authority says it is seeing steady growth in use of its OMNY open-loop fare payments system by customers–though overall open-loop payments remain small–as the agency continues its phased rollout of acceptance of contactless EMV bank cards and NFC Pays wallets. 

In-Depth: Trip-Planning Giant Moovit Begins to Enable Ticketing and Payments, as Rivals Make Similar Moves

NFC TIMES Exclusive Insight – Moovit, which bills itself as the world's largest “urban mobility app,” has begun to enable public transit ticketing and payments from its platform, as it seeks to deliver what it says is a true mobility-as-a-service experience for users.

Los Angeles Transit Authority Follows Through with Plans to Enable TAP Card for Apple Pay; Google Pay to Follow

NFC TIMES Exclusive Insight – Another major U.S. transit agency has introduced a virtual closed-loop card for Apple Pay this week, with the Los Angeles County Metropolitan Transportation Authority, or Metro, announcing the move Thursday. It comes a couple of days after the Washington (D.C.) Metropolitan Area Transit Authority, or WMATA, announced it had put its SmarTrip closed-loop card on Apple’s NFC-enabled devices, as well.

Apple Enables Virtual SmarTrip Fare Card for Apple Pay in Washington, D.C., with More Closed-Loop Transit Cards Expected This Year in U.S.

NFC TIMES Exclusive Insight – Apple added support for its latest closed-loop transit card for Apple Pay, enabling customers of the Washington Metropolitan Area Transit Authority, or WMATA, to tap their NFC-enabled iPhones and Apple Watches to pay for rides with WMATA’s SmarTrip virtual card.

Insight: Apple’s Long Game Pays Off, Conquering Resistance to Apple Pay from Banks in Europe and Beyond

NFC TIMES Exclusive Insight – It’s coming up on six years since Apple announced its groundbreaking digital-payments service, Apple Pay. And while consumer adoption remains a work in progress, Apple has had considerable success gaining participation from banks and other issuers in what is now more than 50 countries worldwide.

Transit Agency in Canada Plans to Launch Mobile Ticketing, Citing Covid Fears

NFC TIMES Exclusive Insight – Another transit agency in Canada has announced it will enable mobile ticketing, along with reloadable contactless cards, citing in part the Covid-19 pandemic and the desire to reduce the use of cash, vending machines and customer interaction with agency staff.