France: Dual-City Payez-Mobile Trial Tests Interoperability (Strasbourg)

 

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StrasbourgFrance
Scope: 
Trial
Status: 
In progress
Launch: 
Nov 2007
Main Application: 
Payment
Mobile Operator: 
France Telecom-Orange
Mobile Operator: 
SFR
Mobile Operator: 
Bouygues Telecom
Mobile Operator: 
NRJ Mobile (MVNO)
Service Provider (application): 
Crédit Mutuel-CIC
Service Provider (application): 
BNP Paribas
Service Provider (application): 
Société Générale
Service Provider (application): 
Crédit Agricole
Service Provider (application): 
Banque Postal
Service Provider (application): 
Caisse d’Epargne
Service Provider (application): 
Banques Populaires
Service Provider (application): 
(All with contactless debit with Visa payWave, MasterCard PayPass)
Merchants: 
500 combined merchants in Strasbourg and companion trial city of Caen
Users: 
550
NFC Handsets: 
Sagem my700X
NFC Handsets: 
LG L600v
NFC Handsets: 
Motorola SLVR L7
Secure Element: 
SIM
Other Vendors: 
Visa Europe, MasterCard Worldwide, Gemalto (SIMs), Oberthur Technologies (SIMs), Ingenico (POS terminal), Sagem Monetel (POS terminals), Hypercom (POS terminals), Galitt (consulting), Inside Contactless (NFC phone chips)

Pivotal NFC retail payment trial along with companion trial in Norman city of Caen, involving seven major French banks, three major mobile operators, and three NFC handsets supporting the application on the SIM.
In addition to testing interoperability among mobile operators, banks and NFC handsets, the Payez Mobile, or Pegasus, pilots also have demonstrated that more than one SIM supplier and POS terminal vendor could work together. Earlier one-year trial held in Strasbourg driven by strong NFC backer Crédit Mutuel CIC bank launched in Nov. 2006 with its partly owned mobile virtual network operator NRJ Mobile and later SFR testing a MasterCard PayPass application.

NFC Times Take: 

Trials in Strasbourg and Caen proved interoperability could work among all major banks and telcos in a country and was perhaps the first time card schemes Visa and MasterCard worked together on an NFC project. The Payez Mobile trial also led to the creation of the AEPM, an important association of banks and telcos promoting the rollout of NFC mobile payment in France and beyond. It also helped clear the way for the first NFC demonstration project planned for the Southeastern French city of Nice by March of 2010. But socialist politicians that control Caen were not happy their right-wing counterparts in Nice got the first NFC demonstration project with help from cabinet officials in the conservative administration of President Nicolas Sarkozy—especially since Caen has already been the site of two important NFC trials— Pegasus and an earlier pilot launched by France Telecom-Orange. Expect the demonstration project to later move to Caen and also Strasbourg.

Results: 

Follow-up surveys showed more than 90% of users said they were satisfied with tapping their NFC phones to pay and 59% stated that they would use this service once available. Users also said they wanted more merchant locations at which to tap. Surveys also found about half of users choose the option to enter a passcode on their handsets even for low-value purchase, below 20 euros.

 

 

* Trusted Service Manager: Defined loosely to include companies or other organizations securely distributing, provisioning and managing applications, generally over the air, on secure elements in NFC mobile phones; or licensing their platforms for this purpose.

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