Australia: Telstra and NAB Hold Pay-Buy Mobile Trial

 

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Melbourne and SydneyAustralia
Scope: 
Trial
Status: 
Completed
Launch: 
Aug 2008
Main Application: 
Payment
Mobile Operator: 
Telstra
Service Provider (application): 
National Australia Bank (Visa payWave)
Merchants: 
12
Users: 
500
NFC Handsets: 
Sagem my700X
TSM*: 
Cassis International
Secure Element: 
SIM
Other Vendors: 
Visa, Sagem Orga (SIM), Vivotech (readers), Inside Contactless (NFC phone chip)

Small three-month trial, held among employees of the organizers, was one of about a dozen Pay-Buy Mobile projects backed by the GSM Association. The bank’s Visa payWave application was stored on the SIM card Telstra issued. Users could tap to pay at a handful of merchant locations for purchases of A$35 (US$23.28) or less.

NFC Times Take: 

Australia’s largest mobile operator, Telstra, later released results indicating 95% of trial participants said they would be “likely or extremely likely” to use the NFC technology in the future. That is even a little higher than the rosy results recorded in surveys following other NFC trials. But one wonders if it had anything to do with the fact that the trial participants were all reportedly drawn from the ranks of Telstra and National Australia Bank staff.

 

 

* Trusted Service Manager: Defined loosely to include companies or other organizations securely distributing, provisioning and managing applications, generally over the air, on secure elements in NFC mobile phones; or licensing their platforms for this purpose.

N/A: Not available or not applicable.

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