Visa reported this week that contactless payments continued to climb as a percentage of all face-to-face transactions with its brand, mainly at retail, and among the uses the network is continuing to push for contactless is to pay for transit fares.
Visa CEO Al Kelly said during a conference call with financial analysts Wednesday the rollout of contactless Visa-branded cards in the U.S. had reached 370 million as of the quarter ending June 30. That would amount to roughly one-third of all Visa-branded cards in the U.S., a market that was late to adopt contactless payments.
U.S. Banks have targeted the early issuance of their contactless debit and credit cards at large cities, and that showed in the latest penetration figures. Kelly said three cities were above 25% for all face-to-face domestic transactions, New York, San Francisco, and San Jose.
