NFC Times Exclusive Insight – Samsung Pay is the first of the major NFC Pays wallets to announce it is working with Taiwan’s large closed-loop transit and retail payments service EasyCard, as it seeks to differentiate itself in a crowded and fast-growing mobile-payments market on the island nation.
Samsung, in announcing the move today, however, did not release a date for launch of the EasyCard mobile payments service in its wallet. And earlier plans by Samsung to launch a smaller transit and retail e-purse in Taiwan fell through. Nonetheless, the EasyCard deal is more evidence that the global Pays are trying to accelerate their support for transit payments in order to increase transactions and encourage users to tap their wallets more often.
Samsung and EasyCard Corp., the latter partly owned by the city of Taipei, in their announcement today, said they had signed a memo of understanding to work together, and implied that the service would launch soon.