The 36-hour NFC app development competition being organized by UK-based digital advertising agency Isobar for next month in London promises to be different from the other so-called “hackathons” Isobar put on in Boston and San Francisco last year.
For one thing, a major mobile operator, Telefónica UK, known as O2, the country’s second largest telco, is co-sponsoring the event.
While O2 is staying mum on when it plans to finally launch NFC services commercially, the hackathon is another sign the No. 2 telco is gearing up for its promised rollout, following delays.