Japanese mobile operators KDDI and Softbank Mobile have launched an NFC couponing service in a popular Korean district of Tokyo, implemented by an affiliate of South Korea’s largest mobile operator, SK Telecom.
The service enables users to download coupons and redeem them by tapping their NFC phones on readers at nearly 100 merchant locations in Shin-Okubo, a district in Tokyo known for its shops selling Korean food, K-Pop music, cosmetics and other exported Korean goods. The consumers would pay for their purchases separately, less the discounts or other offers they get from redeeming the coupons.
To use the service, the consumers would need smartphones supporting hybrid NFC and FeliCa technology, which Japanese telcos began rolling out last year. Users can download the coupons from a Shin-Okubo app, and can open this app or launch the coupon downloads by tapping tags embedded in smart posters in the district.