A dozen years have passed since the first person famously bought a Coke from a specially adapted vending machine in Scandinavia using a mobile phone. But in the intervening time, the anticipated mass market adoption of such “mobile wallet” services hasn’t happened (BusinessWeek).
Alcatel-Lucent hopes to change that, announcing Mar. 23 that it will run a new global hosting service for mobile operators wishing to launch person-to-person payment, remote ticketing, and mobile-commerce services.
Analysts say the new service, thought to be the first in this category to be launched by a telecom equipment maker, could be a unifying factor in what today is a highly fragmented mobile payments market. But there’s still a wide gap between vendor hype and the amount of time analysts say it will take for mass uptake of such services.