Topic “NFC tags”

The Push and Pull of Proximity-Marketing Campaigns

By: 
Kiona Smith-Strickland

NFC Times Exclusive: Proximity marketing firms in the U.S. and Europe say that their most successful campaigns see tens of thousands of taps or scans, but amid growing interest in Bluetooth low energy, they say that it is important not to over-use push advertising.

Clear Channel Outdoor Bases Planned Global Rollout of NFC-Enabled Panels on Encouraging ‘Engagement Rates’

By: 
Kiona Smith-Strickland

The vice president for digital product for Clear Channel Outdoor has told NFC Times the company’s recent announcement of plans to expand its NFC-enabled outdoor advertising network to several more countries is based on “engagement rates” by consumers that justify the larger deployment.

Identive Narrows Losses; Reports More Restructuring

U.S.-based Identive reported significant restructuring and job cuts in the fourth quarter, along with increased sales for NFC and other RFID tags–but still no profit.

Identive to Sell NFC Tagtrail Platform; Insists NFC Tags Remain Core to Its Business

Identive will sell its Tagtrail platform for tag campaign management, but the company says NFC tags remain a core part of its business.

Losses Continue for Identive in Q3, Though NFC a Bright Spot

Nov 14 2013

Identive Group showed higher revenue in the third quarter, thanks to a jump in NFC and RFID sales, but took a large impairment charge and will sell some “noncore assets,” as its share price continues to hover around historic lows.

Sales of NFC-Enabled Retail Shelf Labels Expected to More than Double in 2014: Vendor

NICE, France – Store Electronic Systems forecasts it will sell at least 10 million electronic shelf labels with NFC chips inside to merchants next year, at least double the NFC-enabled shelf labels it will sell this year, the France-based company said this week.

Ashour Steps Down as Identive CEO; Company to Focus on Cloud-Based ID, but NFC Support Continues

Sep 9 2013

The board of U.S.-based Identive Group has replaced its CEO, signaling a new direction for the ID, reader and NFC tag supplier toward more authentication services and cloud-based technologies, especially targeting mobile devices. The vendor said it would support NFC for the authentication products or services as well as continued support for tags.

New Additions to NXP’s NFC Tag Line Target Consumer Electronics

As demand continues to grow for using NFC technology to make pairing of consumer electronics devices more convenient, Netherlands-based NXP Semiconductors has added two new tags, both designed for NFC device pairing, to its NTAG line.

Identive Raises $7 million in Stock Placement; Seeks to Expand Tags, Bolster Balance Sheet

Identive Group’s losses narrowed in the second quarter, and the company recorded strong growth in sales of NFC tags, including tags for interactive toys for video games.

Samsung Expands Distribution of Branded Tags; Uses Standard Chip

Samsung is planning to sell its branded NFC tags in physical stores for the first time, with AT&T, Sprint and Best Buy stores selling or planning to stock the second-generation TecTiles tags starting last May, the device maker has told NFC Times.

HEADLINE NEWS

Alipay to Expand Acceptance of Mobile Wallet in Russia

NFC TIMES Exclusive Insight – Alipay is expanding acceptance in another overseas market, Russia, seeking to capture business from Chinese tourists who travel to the country.

Apple Discloses Plans for Four More Apple Pay Markets; Confirms Most Transactions Outside of U.S.

NFC TIMES Exclusive Insight – Apple Tuesday disclosed plans to launch its mobile payments service in four more small markets, including three countries in the Nordics, with the tech giant seeing higher usage of Apple Pay outside of the U.S., where NFC-enabled POS terminals are still not widely available.

As Use of Wallets for In-Store Payments Disappoint, P2P Payments to Surpass $120 Billion in 2017

NFC TIMES Exclusive Insight – Research firm eMarketer predicts that mobile peer-to-peer payments in the U.S. will grow by 55% to more than $120 billion in 2017, an amount that is expected to double by 2021.

Mastercard Launches Campaign to Push New Zealand Retailers to Accept Contactless Payments

NFC TIMES Exclusive Insight – Mastercard has launched an initiative to encourage retailers in New Zealand to adopt contactless payments, noting that nearly three-quarters of New Zealanders use contactless.

Banks and PayPal Announce More Deals for In-Store Transactions, But It’s Unclear When NFC-Enabled PayPal Wallet Will Arrive

NFC TIMES Exclusive Insight – Although Bank of America announced that its customers would “soon” be able to use the PayPal Wallet to pay for purchases in stores using NFC, a bank spokeswoman has told NFC Times that the NFC-enabled wallet might not even be available next year.

Experts: Don’t Expect the Amazon Go or Uber Payments Concept to Hit the Retail Chains Anytime Soon

NFC TIMES Exclusive – With the widespread use of Uber and launch of the Amazon Go experiment, some payments industry observers are predicting it might not be too long before invisible payments comes to brick-and-mortar stores.

Swatch Pay One of the First Low-Tech Payments Wearables That Can be Provisioned After the Sale: How It Works

Jul 21 2017

NFC TIMES Exclusive Insight – While such smartwatches as the Apple Watch are routinely provisioned with payments cards after they are in the hands of consumers, that hasn’t been the case for low-tech analog watches. Swatch Pay could change that.

Analysis: Apple Tries to Jump-Start Apple Pay in China with Generous Week-Long Discounts and Offers

NFC TIMES Exclusive Insight – ­Apple, which is losing its battle badly for market share in China’s huge mobile payments market, has launched one week of generous promotions in hopes it can begin to turn the tide.

PayPal Hopes Samsung Deal Will Help It End String of Failures in Tapping Offline Merchants

NFC TIMES Exclusive Insight – PayPal is believed to have cut its deal with Samsung to be part of the Samsung Pay wallet mainly to gain access to the device maker’s MST technology, enabling consumers to pay in stores with their PayPal accounts without having to look for an NFC-enabled POS terminal.

Backers of WeChat Pay and Alipay Continue to Expand Acceptance Outside of China

NFC Times Exclusive Insight – China’s two large mobile payments services, Alipay and WeChat Pay, continue to roll out acceptance in Europe, North America and other parts of Asia, as they follow Chinese tourists to these destinations.

Denmark’s Largest Bank Plans to Expand Reach of Its Growing MobilePay Wallet; Continues to Favor BLE over NFC and QR Codes

NFC TIMES Exclusive –  Danske Bank’s MobilePay service in Denmark is one of the few mobile-wallet success stories globally, though on a small scale. Now the bank is planning to expand to other Nordic countries and seeks to continue to use BLE technology, not NFC, to enable the in-store piece of its mobile payments service.

Despite Launch of Three Major ‘Pays’ in Taiwan, Visa Plans to Also Support QR Code Payments on Island

NFC TIMES Exclusive Insight – Visa says it plans to support QR code-based mobile payments late next year in Taiwan–a market where all three major “Pays” wallets have launched supporting Visa-branded cards with NFC.