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Surveys the company commissioned after the pilot showed more than 54% of respondents said they were satisfied with the service, with another 21% responding they were very happy. Only 15% said they were disappointed and 5% said they were dissatisfied.

When asked which method of payment they preferred, 68% of the 98 users surveyed chose mobile payment, compared with only 10% for bank cards, according to results released by retailer and trial co-organizer Schuitema. The rest of the respondents, 22%, said it didn’t matter what form of payment they used. Moreover, 55% of respondents said they would be willing to change mobile operator to a telco with an NFC offering, and just under half, 49%, said they would buy a new phone if more NFC services were available, including payment in other stores. But 41% said they would wait until they needed a new phone. Just over 70% said they still wanted to enter a PIN to complete transactions, even low-value purchases. But when asked if they would pay a few euro cents extra per transaction for NFC payment, 78% answered no.