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UK: Museum Goers Tap Their Phones for Further Information

LondonUnited Kingdom
Scope: 
Rollout
Status: 
In progress
Launch: 
Aug 2011
Main Application: 
Information discovery (tag reading)
Mobile Operator: 
N/A
Service Provider (application): 
Museum of London (information on museum exhibits, links to buy tickets)
Merchants: 
N/A
Users: 
N/A
NFC Handsets: 
Nokia C7
NFC Handsets: 
Google Nexus S
NFC Handsets: 
Samsung S5230
NFC Handsets: 
Others
TSM*: 
N/A
Other Vendors: 
Nokia (NFC tag campaign, UPM (tags, likely), NXP Semiconductors (NFC phone chip)

The project has launched at the Museum of London and its sister institution, the Museum of London Docklands, which together got a combined 600,000 visitors last year. Users can tap on about 90 tags deployed in the museums, including next to artwork or other objects and in lobby areas. The tags transmit Web links to the phones, which open Web pages with more information on the objects or enable users to buy tickets to future exhibits or check in, follow or “like” the museums on such sites as foursquare, Twitter and Facebook. The museums launched the program Aug. 12. 

NFC Times Take: 

The project is the first implemented by Nokia as part of its NFC Hub, which the handset maker launched earlier in the summer as part of its emphasis on “open NFC” applications. With the NFC Hub, Nokia seeks to help businesses and other organizations set up and manage campaigns, including selling tags or full smart posters, which Nokia’s agents will program with URLs linking their customers' handsets to mobile Web sites. The Finnish handset maker delivered its long-awaited update Aug. 18 to its Symbian operating system, which would turn on the NFC features of its C7 smartphone. Nokia isn’t supporting secure elements in its first two NFC-enabled smartphones, including the C7. But that is likely to change with its future Symbian NFC phones and those that support the Windows Phone platform.

 

* Trusted Service Manager: Defined loosely to include companies or other organizations securely distributing, provisioning and managing applications, generally over the air, on secure elements in NFC mobile phones; or licensing their platforms for this purpose.
N/A: Not available or not applicable.
Last update: Aug. 2011
 

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