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Italy: Telecom Italia Launches Large NFC Trial; Likely a Prelude to Rollout

MilanItaly
Scope: 
Trial
Launch: 
Oct 2012
Main Application: 
Payment, transit ticketing
Mobile Operator: 
Telecom Italia
Service Provider (application): 
Intesa Sanpaolo (credit application)
Service Provider (application): 
Azienda Trasporti Milanesi (transit ticketing)
Merchants: 
1,000
Users: 
1,000
NFC Handsets: 
Samsung Galaxy mini 2 (likely)
TSM*: 
N/A
Secure Element: 
SIM
Other Vendors: 
Kinetic (outdoor multimedia), Logital (integration), NXP Semiconductors (NFC phone chip).

The trial enables 1,000 users to make retail payments, pay for bus, tram, metro and train tickets, as well as taxi fares, and to redeem coupons and discount vouchers. The trial also enables users to tap NFC tags for information discovery at museums and other cultural points of interest in the city. Telecom Italia and Intesa Sanpaolo later expanded the service in February, but it remains small.

NFC Times Take: 

The telco, which stores the secure applications on SIM cards, timed the announcement of the trial to coincide with the GSM Association's NFC & Mobile Money Summit, held in October in Milan. Franco Bernabè, Telecom Italia’s chairman and CEO and current chairman of the GSMA, spoke at the event. The GSMA is pushing a SIM-centric approach to NFC, of which Telecom Italia is happy to oblige. The trial is seen as a prelude to an NFC commercial launch by the telco.

* Trusted Service Manager: Defined loosely to include companies or other organizations securely distributing, provisioning and managing applications, generally over the air, on secure elements in NFC mobile phones; or licensing their platforms for this purpose.
 
Last update: Oct. 2012

N/A: Not available or not applicable.

 

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