Italian Bank Launches First V Pay Debit Trial

 

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Sondrio, Chiavenna, Morbegno and two other citiesItaly
Scope: 
Trial
Launch: 
Sep 2009
Main Application: 
Payment
Mobile Operator: 
N/A
Service Provider (application): 
Credito Valtellinese (Visa payWave)
Merchants: 
200
Users: 
50
NFC Handsets: 
Nokia 6212
TSM*: 
N/A
Secure Element: 
Embedded
Other Vendors: 
Visa Europe, Key Client Cards & Solutions (service provider for bank), NXP Semiconductors (NFC phone chip, secure element)

The employee trial by Credito Valtellinese is the first to put a contactless version of V Pay, Visa Europe’s debit application, on an NFC phone. The same bank launched the first V Pay contactless cards in 2008 under its “Tellcard” program and has issued 9,000 cards to date, according to a bank source. About 200 merchants in the northern Italian province of Sondrio accept the cards and application on the phone.

NFC Times Take: 

Despite a pool of actual contactless cardholders, the bank and Visa Europe chose to keep the pilot internal, among bank employees. Visa Europe would like to make more inroads among cash-toting Italians with contactless and other card payment, but it’s having most luck in Europe in the UK, Turkey and Poland with its payWave contactless application.

 

 

* Trusted Service Manager: Defined loosely to include companies or other organizations securely distributing, provisioning and managing applications, generally over the air, on secure elements in NFC mobile phones; or licensing their platforms for this purpose.

N/A: Not available or not applicable.

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