France: Orange Holds Early Multiapplication Trial

 

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Caen France
Scope: 
Trial
Status: 
Completed
Launch: 
Oct 2005
Main Application: 
Payment
Mobile Operator: 
France Telecom-Orange
Service Provider (application): 
LaSer (Cofinoga private-label store credit)
Service Provider (application): 
Vinci Park (parking access)
Service Provider (application): 
city of Caen (tourist information)
Merchants: 
Galeries Lafayette Group stores, including Galeries Lafayette department store and Monoprix general merchandiser, others
Users: 
150
NFC Handsets: 
Samsung D500
Other Vendors: 
France Telecom R&D (Implementation), Philips Semiconductors (now NXP Semiconductors-NFC phone chip), Ingenico (POS terminals)

Perhaps the world’s first multiapplication NFC trial, this pilot enabled users to tap their phones to make both low and higher-value payments at stores, enter parking garages and get data by tapping RFID tags at some stores and also on touch-points in the city center to download tourist information.

NFC Times Take: 

Early multiapplication NFC trial put France Telecom-Orange into the driver’s seat in France pushing NFC to market. The telco planned to follow this and a separate trial with Paris transport operator RATP with a “precommercial launch,” in the Southwestern city of Bordeaux in early 2008. But technical problems and the loss of its main transit partner, Veolia Transport, which failed to have its franchise to serve the city renewed, caused Orange to scrub the project. The telco has since abandoned its go-it-alone approach.

 

 

* Trusted Service Manager: Defined loosely to include companies or other organizations securely distributing, provisioning and managing applications, generally over the air, on secure elements in NFC mobile phones; or licensing their platforms for this purpose.

N/A: Not available or not applicable.

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