The growing awareness and use of contactless bank cards by UK consumers is not apparently resulting in increased interest in mobile NFC payments.
That’s according to results of a recent survey by UK-based polling organization YouGov. While awareness of NFC devices stood at more than one in three, or 35%, according to the survey, YouGov said awareness had “barely increased” from a similar survey in 2012. Only 9% of mobile and smartphone owners know their own devices are NFC-enabled. And, in turn, only about 22% of these respondents said they had ever used their devices to make payments.
There are few NFC services yet available in the UK, however. Besides a small project launched by Orange UK and Barclaycard in 2011, No. 1 mobile operator Everything Everywhere launched NFC payments with its own co-branded prepaid mobile card last summer. Vodafone UK is expected to launch next spring and Telefónica O2 will also likely introduce NFC services next year.