Indian Cinema Lets Users Tap to Launch Mobile Services

More than 200 users tapped tags in smart posters and other displays at a movie theater in Mumbai, India, and about a third of them downloaded the cinema chain’s app over a six-week period, according to the wireless marketing company that ran the campaign.

The campaign, “Box Office Now in Your Pocket,” features NFC-enabled smart posters and self-standing cardboard displays, called standees, at the Cinemax chain’s flagship location in Mumbai. The posters and displays also sport QR codes.

JusTap!, the startup implementing the tag campaign for Cinemax, said more than 200 users had tapped the tags over the six-week period studied, without any promotion or ushers directing patrons to the tags. The company said 35% of users who tapped the tags downloaded the Cinemax Mobile App, 26% left feedback for Cinemax, 20% “liked” Cinemax on Facebook and 19% purchased movie tickets from their smartphones.

This premium content is only available to subscribers.
Article has about 260 words.

To Keep Reading, Subscribe Today

Get access to all premium content and the world’s first global newsletter devoted to the NFC and contactless markets by subscribing to NFC Times, the most authoritative source for news and analysis in the industry.

Subscription Options

HEADLINE NEWS

Apple Strikes Back at Australian Banks Seeking to Bargain Collectively, Branding Them a ‘Cartel’

NFC Times Exclusive Insight – Apple has responded to a request to regulators by four major Australian banks to jointly negotiate terms for their adoption of Apple Pay and to boycott participation during the negotiations with a strongly worded letter, branding the group’s proposed action worthy of a “cartel” that would “harm consumers, lead to less competition and less innovation and set a troubling precedent.”

Reports: ZTE Pay to Join Crowded Mobile Payments Market in China

NFC Times Exclusive Insight – Credible reports say that Chinese smartphone manufacturer ZTE plans to join the “OEM Pay” club, and that the company has signed an agreement with payments network China UnionPay to deploy an NFC-enabled mobile payments service in China.

STMicroelectronics Sees Booster Technology as Way to Become Competitive in NFC Wearables, Smartphone Markets

NFC Times Exclusive Insight – Chip maker STMicroelectronics is hoping its $77.8 million-plus acquisition of the NFC assets of Austria-based ams AG will help it accelerate its move into the Internet of Things market, especially for wearables.

Taiwan Banks to Launch Mobile Payments with HCE, but Only with Mastercard-Branded Cards, Using Local Tokenization

Aug 4 2016

NFC Times Exclusive Insight –  More than a dozen Taiwanese banks and their mobile payments joint venture along with Mastercard plan to announce Thursday the launch of mobile payments using host card emulation, with more banks to follow.

NXP Reports Growth in NFC Revenue for Second Quarter Thanks to OEM Pay, Transit Ticketing in China

NFC Times Exclusive Insight – NXP Semiconductors reported growth in its Secure Connected Devices unit, which includes its NFC chips and secure elements, as the Netherlands-based chip maker is benefitting from the rollout of mobile payments services by smartphone OEMs and renewed interest in NFC transit ticketing in China.

Analysis: Apple Pay U.S. Transactions Growing but Base ‘Very Small’; and Rivals Not Apparently Catching Up

NFC Times Exclusive Insight – Apple’s boast this week that its mobile payments service accounts for three out of four contactless payments in the U.S. says little about the number of contactless transactions it is recording stateside, but does indicate that Apple has maintained its lead over rival NFC-enabled wallets.

Swiss Competition Officials Decline to Investigate Apple Pay Antitrust Complaint for Now

NFC Times Exclusive – A few days ahead of the official launch of Apple Pay in Switzerland earlier this month, Swiss consumer protection group Konsumentenschutz SKS filed a complaint with the Swiss competition officials, contending that Apple’s policy of locking down the embedded chips in its NFC devices is “monopolistic” and is a violation of the country’s antitrust laws. The regulator, however, has declined to launch a formal investigation, deciding to continue to observe the market for now, NFC Times has learned.

Australian Banks Form Bloc to Counter Apple’s ‘Divide-and-Conquer Strategy

Aug 10 2016

NFC Times Exclusive Insight – In an unprecedented move, four major Australian banks, including three of the country’s big four financial institutions, have asked the

Mastercard’s Planned Acquisition of VocaLink Could Speed Up Commercial Launch of Zapp’s Mobile Payments Service

NFC Times Exclusive –  Mastercard’s planned acquisition of UK payments company VocaLink may offer the final boost needed for VocaLink’s Zapp unit to launch its long overdue mobile payments service, the Pay by Bank app.

HCE Mobile Wallet is a Must-Have, Says Polish Bank, But Usage Still Low

NFC Times Exclusive – The high penetration of contactless point-of-sale terminals and high use of contactless bank cards in Poland has spurred the launch of HCE mobile wallets by some Polish banks, but use does not appear to be taking off yet–at least if one bank’s project is any guide.

Apple Pay Launches In Hong Kong, Where Other NFC Services Have Failed to Take Off

NFC Times Exclusive Insight – Apple followed its launch of Apple Pay in France Tuesday with a launch in Hong Kong today, its ninth market globally and fourth in the Asia-Pacific region.

Apple Pay Launches in France with Few Issuers and Tokenization from Visa and Mastercard

Jul 20 2016

NFC Times Exclusive Insight – Apple Pay, as expected, has launched in France, its eighth market globally and third in Europe after the UK and Switzerland; but it launches with only one major bank in France, Groupe BPCE.